Wednesday, March 23, 2011

Real Men Wearing Jocks posted an interesting article today discussing the name branding that occurs on the waistband of jockstraps these days.  You know what I mean.  Take a look at the picture below, showing how BIKE advertises on its gear:
What do you think of this unabashed marketing?  Do you prefer the newer branded waistbands, or the simple older style?  Are we seeing a trend toward the older style with Aussie Bum's new Man collection?

Or, do you really not give a shit?  I tend to agree with the first reader of the Real Men blog who commented, saying:  "I don't care what brand it is as long as it's got a hot man in it filling it out nicely. the bigger the bulge the better."

Unless and until there is a jockstrap or underwear band that says Prissy Princess on it (and even then, some of you guys may buy it), we're considerably more interested in the whole package and not just the label.  Right?
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